Psychology in UX

Workshop

About This Workshop

In this class we'll talk about why considering 'how we think' is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we'll deep dive into some areas that are particularly relevant to the design process. There will be plenty of exercises to illustrate key concepts, with a focus on cognitive biases and mental models.

Takeaways

  • Introduction to the cognitive biases and behavioural economics
  • Mental models deep-dive
  • Why designing for memory is so important
  • An introduction to reframing

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