Psychology in UX
About This Workshop
In this class we'll talk about why considering 'how we think' is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we'll deep dive into some areas that are particularly relevant to the design process. There will be plenty of exercises to illustrate key concepts, with a focus on cognitive biases and mental models.
Takeaways
- Introduction to the cognitive biases and behavioural economics
- Mental models deep-dive
- Why designing for memory is so important
- An introduction to reframing