UXDX APAC 2022

It's easy to get sucked into the world of the business you work for. It becomes the centre of your world. In this world, the main concerns are tricky stakeholders and the team's target, not the customer. You're accidentally putting blinkers on. Let's talk a bit about why this happens and how you can shift the balance of focus back to the world outside where your customers (and competitors) are.